Blaise BiringanineProduct messaging (final) — CXL ReviewI complete this week with Momoko’s 7 simple rules of effective sales copy editing. These rules are very different from regular copy…4 min read·Feb 17, 2021----
Blaise BiringanineProduct messaging — CXL ReviewThis week, I completed the lessons on ‘Message Hierarchies’ and a bit of ‘Completing the First Draft’ under ‘Product Messaging’4 min read·Jan 30, 2021----
Blaise BiringanineMessage Mining — CXL ReviewOne of the most challenging aspects of marketing a product is creating a copy that succinctly puts across the value proposition of your…5 min read·Jan 30, 2021----
Blaise BiringanineConversion Optimization Foundations — CXL ReviewThis week, I continued on with the Foundation course, finishing off the section on ‘Best Practices’ and started on what must be one of the…6 min read·Dec 28, 2020----
Blaise BiringanineIntroduction to Conversion Optimization — CXL ReviewEvery week, I’m going to be putting down my thoughts on the CXL CRO Program from the perspective of a Growth Marketer because, by…4 min read·Dec 22, 2020----
Blaise BiringanineOptimizing Your Growth Process — CXL ReviewIt has really been a very long journey taking this course and I’m delighted to reach at the end now. 12 weeks of discipline, hard work and…5 min read·Nov 11, 2020----
Blaise BiringanineAccount Based Marketing — CXL ReviewCurrent article reviews my 11th week experience of Growth learning journey.5 min read·Nov 9, 2020----
Blaise BiringanineMaximizing audiences for your PPC campaignsHere we go again, getting almost at the end with Growth Marketing Minidegree program.5 min read·Nov 2, 2020----
Blaise BiringanineRetention: the most underrated growth channel — CXL ReviewWhat is retention?5 min read·Oct 11, 2020----
Blaise BiringanineE-mail Marketing — CXL ReviewIs email marketing dead? The answer is: “Definitely not!”5 min read·Oct 4, 2020----