Product messaging (final) — CXL ReviewI complete this week with Momoko’s 7 simple rules of effective sales copy editing. These rules are very different from regular copy…Feb 17, 2021Feb 17, 2021
Product messaging — CXL ReviewThis week, I completed the lessons on ‘Message Hierarchies’ and a bit of ‘Completing the First Draft’ under ‘Product Messaging’Jan 30, 2021Jan 30, 2021
Message Mining — CXL ReviewOne of the most challenging aspects of marketing a product is creating a copy that succinctly puts across the value proposition of your…Jan 30, 2021Jan 30, 2021
Conversion Optimization Foundations — CXL ReviewThis week, I continued on with the Foundation course, finishing off the section on ‘Best Practices’ and started on what must be one of the…Dec 28, 2020Dec 28, 2020
Introduction to Conversion Optimization — CXL ReviewEvery week, I’m going to be putting down my thoughts on the CXL CRO Program from the perspective of a Growth Marketer because, by…Dec 22, 2020Dec 22, 2020
Optimizing Your Growth Process — CXL ReviewIt has really been a very long journey taking this course and I’m delighted to reach at the end now. 12 weeks of discipline, hard work and…Nov 11, 2020Nov 11, 2020
Account Based Marketing — CXL ReviewCurrent article reviews my 11th week experience of Growth learning journey.Nov 9, 2020Nov 9, 2020
Maximizing audiences for your PPC campaignsHere we go again, getting almost at the end with Growth Marketing Minidegree program.Nov 2, 2020Nov 2, 2020
E-mail Marketing — CXL ReviewIs email marketing dead? The answer is: “Definitely not!”Oct 4, 2020Oct 4, 2020
